With a staggering 16 million Thais using Instagram today, it is a platform that brands should not overlook when creating advertisements to capture target audiences that consume media, images, or videos that focus on creativity.
Today, there are a staggering 16 million Thais using Instagram, most of whom are a part the younger generation that likes to consume media in a concise, easy-to-digest format, through pictures and lifestyle-based content. As a result, marketers should not forget Instagram when creating advertisements, in order to capture target audiences that consume images and videos which emphasize creativity more than other platforms.
More importantly, Instagram allows you to place ads in a variety of places and formats, including the feed, stories, and reels. Placing relevant ads in places where they can be accessed at all times can inspire your customers to seek out the things they interested in. It’s for this reason that Instagram advertising is a social media marketing approach that you should not overlook if you want your brand to flourish and become more well-known.
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The app itself is a platform that encourages creative advertising, whether it’s a photo or a video that serves to highlight the brand’s strengths. Their impression is a key factor that will help clients decide whether or not to purchase a product or service.
The ability to choose from a variety of ads, such as, Story Ads, Photo Ads, Video Ads, Collection Ads, and Discovery Ads, will ensure that your clients see your ads throughout the time they’re using the app.
The Instagram Insight tool assists in the collection of precise data and statistics, making it easier to evaluate your marketing strategy in depth.