SEM Service

SEM involves conducting marketing and advertising on search engines like Google to help your business reach more people and become more memorable.

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 SEM Service

What is SEM?

SEM, which stands for Search Engine Marketing, is a marketing method conducted through search engines such as Google. This is a paid strategy, meaning you pay for your target audience to find your website when they search for specific keywords. By purchasing relevant keywords, you increase the likelihood and ease of users finding your business’s website when they search with those keywords, this leads to more potential customers visiting your website and purchasing more of your goods or services.

Quality Score on computer
Search on Computer

Why do SEM with ForeToday?

  • We are 1 of only 13 digital agencies in Thailand that partners directly with Google.
  • We have a support team both in Thailand and abroad to generate the best sales results.
  • Our team of specialists plan and strategize on your behalf.
  • Get a higher ad ranking than your competitors at a lower cost.
  • Enhance the quality score of your ad campaigns with the 5 A’s from ForeToday.

Why should businesses do SEM on Google?

  • Most consumers nowadays prefer to purchase products or services online.
  • It will be easier for your target audience to find your business’s website.
  • Ad spend is highly adjustable according to your budget.

Today, many brands are relying on online sales more and more, which also means there are more competitors out there. SEM increases the likelihood of your ideal customer finding your website through precise audience targeting and relevant keywords, giving you an edge over your competitors at a price you can afford.

SEM on Phone

SEM Pros

Appear on the first page of Google

Quickly boost your website to appear on the first page of Google

Reach more customers

Precisely reach your target audience

Various keywords

Choose a variety of keywords that highlight your business

The SEM Process 

  1. Understand the business, its goals, and its customers
    To develop and plan effective advertising strategies, it is essential that we understand your business model, know your goals, and learn what your customers are looking for. We then analyze this information in order to strategically advertise and help accomplish those goals. 
  2. Choose appropriate keywords
    This is a vital step because SEM leverages search words and phrases to help your target audience find your website more easily. Good keywords should be related to your products and services, meeting the needs of your target audience and the goals of your business.
  3. Start advertising using SEM
    Businesses can start running SEM advertisements immediately once keyword research is finished. This is a paid or PPC (Pay Per Click) technique, which means that each click costs money. Businesses must therefore define the objectives and expected outcomes of each advertising campaign prior to running the ad in order to maximize its value.
  4. Measure, develop, and improve ads regularly
    Once you’ve started advertising, the next step is to measure the results of your ads to see if they are worthwhile. If you advertise with ForeToday you will receive weekly reports, performance updates, and guidance on how to improve your advertising campaigns to maximize your ad performance or ROAS (Return on Advertising Spend).

FAQ – Frequently Asked Questions

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