SEM Service

SEM involves conducting marketing and advertising on search engines like Google to help your business reach more people and become more memorable.

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What is SEM?

Why choose ForeToday?

SEM Service

What is SEM?

SEM, which stands for Search Engine Marketing, is a marketing method conducted through search engines such as Google. This is a paid strategy, meaning you pay for your target audience to find your website when they search for specific keywords. By purchasing relevant keywords, you increase the likelihood and ease of users finding your business’s website when they search with those keywords, this leads to more potential customers visiting your website and purchasing more of your goods or services.

Why do SEM with ForeToday?

We are 1 of only 13 digital agencies in Thailand that partners directly with Google.
We have a support team both in Thailand and abroad to generate the best sales results.
Our team of specialists plan and strategize on your behalf.
Get a higher ad ranking than your competitors at a lower cost.
Enhance the quality score of your ad campaigns with the 5 A’s from ForeToday.

Why should businesses do SEM on Google?

Most consumers nowadays prefer to purchase products or services online.
It will be easier for your target audience to find your business’s website.
Ad spend is highly adjustable according to your budget.

Today, many brands are relying on online sales more and more, which also means there are more competitors out there. SEM increases the likelihood of your ideal customer finding your website through precise audience targeting and relevant keywords, giving you an edge over your competitors at a price you can afford.

SEM Pros

Appear on the first page of Google

Quickly boost your website to appear on the first page of Google

Reach more customers

Precisely reach your target audience

Various keywords

Choose a variety of keywords that highlight your business

The SEM Process

Understand the business, its goals, and its customers
To develop and plan effective advertising strategies, it is essential that we understand your business model, know your goals, and learn what your customers are looking for. We then analyze this information in order to strategically advertise and help accomplish those goals.
Choose appropriate keywords
This is a vital step because SEM leverages search words and phrases to help your target audience find your website more easily. Good keywords should be related to your products and services, meeting the needs of your target audience and the goals of your business.
Start advertising using SEM
Businesses can start running SEM advertisements immediately once keyword research is finished. This is a paid or PPC (Pay Per Click) technique, which means that each click costs money. Businesses must therefore define the objectives and expected outcomes of each advertising campaign prior to running the ad in order to maximize its value.
Measure, develop, and improve ads regularly
Once you’ve started advertising, the next step is to measure the results of your ads to see if they are worthwhile. If you advertise with ForeToday you will receive weekly reports, performance updates, and guidance on how to improve your advertising campaigns to maximize your ad performance or ROAS (Return on Advertising Spend).

FAQ – Frequently Asked Questions

What does SEM stand for?

SEM stands for Search Engine Marketing.

How do I prepare for SEM?

Choose keywords that match your business’s aims, pinpoint your business’s target audience, and determine your advertising budget.

What are the benefits of doing SEM?

– The ability to choose keywords that directly relate to your products or services, which helps your target audience easily find your brand.
– The opportunity to view backend data to better understand customer demographics, such as what provinces they are from or which groups are the most and least engaged. This enables us to fine-tune the target audience and make better use of your budget.
– You can identify if your landing page needs improvement or additions in order to better match customers’ needs.
– You can see which devices drive the most conversion, and then use this data to optimize the UX, UI or PageSpeed for more efficiency.

What is the difference between SEM and SEO?

– SEM is a paid form of advertising, while SEO is free.
– SEM produces quick and clear results, while SEO takes quite a bit of time and the results can be unclear.
– SEM allows you to choose a variety of keywords making it a more flexible option, unlike SEO which has a restriction on keywords.

Which SEM agency should I choose?

There are a wide range of functions and tools required to analyze and measure ad performance. Therefore, the results of managing your own SEM may not be worth the time and money if you lack experience. Allow ForeToday, one of Thailand’s leading digital marketing agencies, to assist you in planning and developing strategies for the best possible outcomes.