SEM involves conducting marketing and advertising on search engines like Google to help your business reach more people and become more memorable.
What is SEM?
SEM, which stands for Search Engine Marketing, is a marketing method conducted through search engines such as Google. This is a paid strategy, meaning you pay for your target audience to find your website when they search for specific keywords. By purchasing relevant keywords, you increase the likelihood and ease of users finding your business’s website when they search with those keywords, this leads to more potential customers visiting your website and purchasing more of your goods or services.
Today, many brands are relying on online sales more and more, which also means there are more competitors out there. SEM increases the likelihood of your ideal customer finding your website through precise audience targeting and relevant keywords, giving you an edge over your competitors at a price you can afford.
Quickly boost your website to appear on the first page of Google
Precisely reach your target audience
Choose a variety of keywords that highlight your business
SEM stands for Search Engine Marketing.
Choose keywords that match your business’s aims, pinpoint your business’s target audience, and determine your advertising budget.
– The ability to choose keywords that directly relate to your products or services, which helps your target audience easily find your brand.– The opportunity to view backend data to better understand customer demographics, such as what provinces they are from or which groups are the most and least engaged. This enables us to fine-tune the target audience and make better use of your budget.– You can identify if your landing page needs improvement or additions in order to better match customers’ needs.– You can see which devices drive the most conversion, and then use this data to optimize the UX, UI or PageSpeed for more efficiency.
– SEM is a paid form of advertising, while SEO is free.– SEM produces quick and clear results, while SEO takes quite a bit of time and the results can be unclear.– SEM allows you to choose a variety of keywords making it a more flexible option, unlike SEO which has a restriction on keywords.
There are a wide range of functions and tools required to analyze and measure ad performance. Therefore, the results of managing your own SEM may not be worth the time and money if you lack experience. Allow ForeToday, one of Thailand’s leading digital marketing agencies, to assist you in planning and developing strategies for the best possible outcomes.